What inspires you to go the extra mile!

Really talented people who have lots of opportunities, are not ultimately moved by any incremental difference in their pay cheque. What inspires them to...
1) working in a place that gives them an ample opportunity and resources with which to grow and develop as a person and make meaningful contributions;
2) working for and with people who share their belief systems, their professional aspirations, and their objectives for what the enterprise can accomplish; and
3) working in an enterprise that is somehow making the world a better place in some dimensions that is important to them. 
That is what inspires them to go the extra mile. To create such a place, we need a distinct culture, as distinct character, and a distinct set of values and objectives that resonate against that spectrum of motivations.
 - Jeff Kindler in 'How'

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